What This Campaign is About


What are food deserts?


Food Deserts are defined as large geographic areas with no or distant grocery stores. Often, they also have an imbalance of food choice, meaning more nearby fringe food such as fast food, convenience stores, and liquor stores.  Why it matters: studies reveal that residents of Food Deserts suffer worse diet-related health outcomes, including diabetes, cancer, obesity, heart disease and premature death.


What is food insecurity?


Food insecurity is defined by the U.S. Department of Agriculture to be “limited or uncertain availability of nutritionally adequate and safe foods.” In Food Deserts, there is often food insecurity. Why it matters: Some have argued that hunger needs to be redefined in the Food Desert, where while there might be an abundance of food, little of it is fresh, nutritious and low in salt, fat or sugar. Some have said, for example, that when you are hungry, cupcakes are better than nothing.


Would you agree or disagree?